Different Types of Mobile Advertising

Mobile advertising is a powerful marketing tool that can help you boost sales, promote brand awareness, and increase traffic to your website. It comes in various formats and performs different functions based on the campaign’s objectives.


A good strategy is to use high-quality graphics for mobile ads. Since mobile users have shorter attention spans, the ad content should be clear and concise.

Video ads

Video ads are a powerful way to reach mobile users. Using mobile phone video advertising, marketers can increase brand awareness and generate leads. Video ad technology also allows marketers to better target mobile users, and improves engagement rates.

One of the most effective strategies for mobile video advertising is to create ad campaigns that resonate with audiences. This can be done by capturing their attention, showcasing product benefits, or using humor and surprise. These videos can also encourage sharing, which is a great way to drive engagement and conversions.

Another strategy is to use contextual targeting, which involves tailoring the content and message of your video ad to fit the context in which it will appear. For example, if you’re running a campaign for your new game, you can include an in-game video to drive ad clicks. Then, you can use geo-targeting to target the users in your region or country.

Video ads on mobile websites and apps are a great way to engage with users and build brand loyalty. However, it’s important to ensure that your video ads are visually engaging and contain a clear call-to-action. This will help you achieve the highest possible conversion rate for your ad inventory.

Banner ads

Banner ads are a type of mobile advertising that allows advertisers to target specific demographics and geographic locations. Businesses use this form of advertising to build brand awareness and drive website traffic. These advertisements can be purchased through a variety of methods, including cost per impression (payment for every person who views the advertisement), cost per click (payment for each individual who clicks on the ad and visits the advertiser’s website), or cost per action (payment for each person who takes a specific action on the ad, such as filling out a form or making a purchase).

The key to creating successful banner ads is to keep the design simple and straightforward. Using too much text can detract from the viewer’s experience. It also has the potential to increase ad blindness, which is already an issue on mobile devices. The best way to reduce the risk of ad blindness is by keeping text short and simple, using a bold color, and incorporating a clear call to action.

In addition to mobile banner ads, marketers can use programmatic advertising to create targeted advertisements for specific user segments. This technology uses software to match ads with the interests of website visitors, which makes it easy for companies to find new customers. For example, a company that sells office furniture could advertise on sites that are visited by professionals. This strategy can result in more revenue for the business.

Swipe ads

In mobile advertising, swipe ads are a type of mobile banner that allows users to interact with the ad by swiping it. This form of interaction helps to prevent accidental clicks, which can distort campaign metrics and undermine the effectiveness of mobile advertising. This problem is compounded by the fact that ad engagement metrics like hover-over and clicks are not available on mobile devices, making it difficult to determine campaign performance accurately.

A swipe-to-engage mobile ad can be a powerful way to increase brand awareness and drive traffic to a business’s website or physical location. It can also be used to deliver highly targeted content, such as a product demo, a video ad, or a coupon offer. Moreover, swipe-to-engage mobile ads can be displayed in a variety of ways, including as full screen, click to call, and geo-targeted.

The app install rate (IR) is an important metric for mobile app publishers and developers. It enables them to understand how many people are downloading and using their apps, and how much revenue they generate each month. IR is particularly useful for mobile games, where a large number of users can potentially be converted to paying customers.

The native ad format is a popular option for mobile advertising, and is considered one of the best for generating CTRs. It is designed to fit in with the context of the content on which it appears, and this makes it more relevant to viewers. It can also be a more effective way of generating user engagement. This is because it is less interruptive and doesn’t take up too much screen space.


Geo-targeting on mobile advertising websites is a powerful way to reach specific groups of customers. This technique lets you target users in a very precise location, which is a critical factor for improving ROI and avoiding wasted clicks. This method can be combined with other ad targeting options to get even more granular. For example, you can target users who have visited a certain shop or website, or those who are interested in a specific product or service.

Using a demand side platform (DSP), you can track customer engagement, improve conversions, and optimize campaigns for different locations. This type of campaign management is particularly important for international businesses, which often operate across multiple countries with different time zones.

The key to successful geo-targeting is the right message and creative. A great example is Burger King, which offered a 1 cent Whopper to customers within 600 feet of McDonalds restaurants in late 2018. This type of geo-targeting was effective because it focused on a specific audience and created a clear call to action.

Another popular option for geo-targeting is remarketing, which allows advertisers to target ads to people who have already shown interest in their products or services. Remarketing is a highly effective marketing strategy because it helps businesses drive conversions and build brand awareness. Remarketing also increases the likelihood of a potential customer purchasing your product or service, and it can be used to promote sales and promotions.